{"id":4482,"date":"2021-10-28T10:02:00","date_gmt":"2021-10-28T08:02:00","guid":{"rendered":"https:\/\/livingpino.com\/prensa\/a-conversation-between-pino-and-salas-studio-to-discover-the-process-of-creating-the-new-kitchen-and-bathroom-collection\/"},"modified":"2026-10-20T10:33:27","modified_gmt":"2026-10-20T08:33:27","slug":"a-conversation-between-pino-and-salas-studio-to-discover-the-process-of-creating-the-new-kitchen-and-bathroom-collection","status":"publish","type":"prensa","link":"https:\/\/livingpino.com\/en\/prensa\/a-conversation-between-pino-and-salas-studio-to-discover-the-process-of-creating-the-new-kitchen-and-bathroom-collection\/","title":{"rendered":"A conversation between Pino and Salas Studio to discover the process of creating the new kitchen and bathroom collection."},"content":{"rendered":"\n
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Fernando Salas<\/h2>\n\n\n\n

Designer, founder of Salas Studio<\/strong>Fernando Salas is an interior and industrial designer. He started his career at the MBM (Martorell, Bohigas y Mackay) architecture studio, one the most prestigious of our country, becoming a reference in interior design from his studio in Barcelona. <\/p>\n\n\n\n

He has worked with the most renowned firms such as: Bodegas Vega Sicilia, el Molino (Barcelona), Gran Hotel Domine Bilbao, Hoteles Silken, Oficinas Ausonia Arbora, Roberto Verino, Custo Barcelona, Camper\u2019s stores, Roca\u2019 spaces in trade fairs and many others.<\/p>\n\n\n\n

www.salasstudio.com<\/a><\/p>\n<\/div>\n\n\n\n

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Juana says that Pino has been working for decades, acquiring a know-how and solidity that has allowed it to evolve and finally incorporate design into its strategic plan, through a collaboration of this type. Fernando, have you ever got the feeling that a project was tailor-made for you? <\/strong><\/p>\n\n

FERNANDO (SALAS STUDIO): I\u2019ve always worked with teams that share the same vision for a project. I suppose that when you\u2019ve been working in the field of interior design and design for so many years, you end up developing\u2014even if unconsciously\u2014a way of working that\u2019s reflected in everything you do. In design, regardless of the field, the process is important. And ultimately, the people who put themselves in your hands do so because they share that same way of working. <\/p>\n\n

Design, as Fernando says, is a process. And it is often difficult to integrate it into the company’s value chain, especially in companies that are traditionally manufacturers. Juana, how did the challenge of making a firm commitment to design in Pino’s new collection come about? <\/strong><\/p>\n\n

JUANA (PINO): It was clear to us that we wanted to focus on design as a value to make us different. We are manufacturers by heritage and tradition, so we have always been in contact with design, as in the end we offer a product that needs to be designed. Changes in the market forced us to rethink how we were doing things, to rethink our own activity and this led us to consider that we were not giving design the place it deserved in our company. <\/p>\n\n

It is true that the dimensions of the challenge of integrating design as something intrinsic to the company and present in all areas, departments and production processes, are enormous. But it only took a few time adjustments to achieve the goal. <\/p>\n\n

Now, we can say that we design kitchens as well as manufacturing them. And this value represents a huge difference that opens us up to new and, above all, stimulating projects and customers. <\/p>\n\n

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How does Pino understand design now, and how has Salas Studio traditionally understood it? What role do you think design plays in the company? <\/strong><\/p>\n\n

FERNANDO (SALAS STUDIO): At Salas Studio we are dedicated to our projects, where the main motivation in commissions is always to provide the best solution, with the commitment of the project fulfilling the fundamental duality of form and function, which continue to be the pillars of serious and responsible work. And there is also the addition of a global job of concept and updated aesthetics, fleeing from easy and passing trends. <\/p>\n\n

Our greatest satisfaction is to see how our works remain valid over time and coherent with this work methodology. That is what design is for us. <\/p>\n\n

JUANA (PINO): Before starting work on the new collection, we were already sure of our commitment as a company in relation to society, which is to make people\u2019s lives better through our products and the spaces we create. A well-designed kitchen meets the needs of those who are going to use it better than one that is poorly designed. So at Pino we wanted to make kitchens with good design. <\/p>\n\n

That is our view of the role of design and designers in society: to help in making a better world from the position of each one of us, as individuals, organisations and companies.<\/p>\n\n

FERNANDO (SALAS STUDIO): In the end it is about filling people\u2019s lives with quality environments with which they are able to identify, generating positive feelings.<\/p>\n\n

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That ability Fernando speaks about connects with Pino\u2019s motto, \u201cThe Gift of Living\u201d\u2026<\/strong><\/p>\n\n

JUANA (PINO): It shows how closely both parties worked together throughout the creative process and how much we share the same vision of Pino\u2019s mission as a company. Living is our greatest gift, and we like to think that we can improve the way our customers live by providing them with the right \u201csetting\u201d. <\/p>\n\n

We have always developed our new collections in-house, and opening up this process to an external team was something we had been keen to do for a long time, although it also felt quite daunting. Ultimately, it means showing an outsider what the company is really like. That\u2019s difficult, but for those of us who believe in change and progress, it\u2019s also exciting. <\/p>\n\n

FERNANDO (SALAS STUDIO): Although we specialise primarily in interior design, we believe creativity can find expression through many different mediums. We\u2019re curious and interested in other disciplines. That was an important point of connection with Pino, even though we had never considered designing kitchens before. <\/p>\n\n

But they had to make kitchens in their residential interior design projects. Does Salas Studio now have a different view of kitchens and bathrooms? <\/strong><\/p>\n\n

FERNANDO (SALAS STUDIO): We work with the vision of a global project and obviously the kitchen is an indisputably vital part of the home. So is the bathroom, a space with very specific characteristics that make it a challenge. But now we have done precision work, almost like a surgeon, studying the kitchen and bathroom spaces, which are almost as complex or even more so than a comprehensive home project. <\/p>\n\n

Working with Pino has been a transforming process, I think for both parties, and that means that the kitchen and bathroom have taken on a new dimension at Salas Studio. In our current residential projects, the treatment we are giving these spaces is already different, and we count on Pino as a partner to meet our new demands: more lively spaces, better integrated into the home, with good design and tailored to the needs of the people who will use them. <\/p>\n\n

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This shared vision led to a highly fruitful collaboration. Virtually the entire kitchen and bathroom collection has been renewed, and three product lines have been created. <\/strong><\/p>\n\n

JUANA (PINO): We started with the aim of reducing our collection of models and finishes. As manufacturers, we had tended to accumulate every possibility we were technically capable of producing in our sample range. But after so many years, the collection had become too extensive and needed to be streamlined. Fernando\u2019s outside perspective helped us eliminate materials and finishes. We could never have done it alone in such a bold and decisive way. We then introduced some new options, above all, very different ones. We created the \u201cframe system\u201d doors, which use a 7 cm wooden frame to integrate glass, metal, wood and other distinctive materials, such as OSB wood or steel and rust finishes. <\/p>\n\n

FERNANDO (SALAS STUDIO): From the outset, I was clear that the collection needed a structure linked to Pino\u2019s life-affirming vision. That is why we created three product lines, each encompassing a different concept of home and way of living: Timeless, Original and In loft with you. This makes the different kitchen and bathroom options easier to understand, almost like an index, and helps present the products more clearly. <\/p>\n\n

What do the kitchen and bathroom designs of the new Pino collection bring to the market?<\/strong><\/p>\n\n

JUANA (PINO): I think they are very real kitchens and bathrooms. We wanted to show that quality design is not at odds with the actual spaces that anyone can have at home. Timeless<\/strong> are highly urban kitchens, designed for city flats and houses. Original<\/strong> is the proof that a classically inspired kitchen does not have to be vintage<\/em> and can be perfectly contemporary. In loft with you<\/strong> has all the boldness we have added to this collection: very different spaces and proposals designed for a very modern use of space. <\/p>\n\n

FERNANDO (SALAS STUDIO): We have taken great care to ensure that the design has identity but is timeless and sober. Creation is a work of removing, removing and removing. <\/em>Cleaning everything that is accessory and keeping what is essential. This logic, which is very common in architecture, interior and industrial design projects, could also be applied to the design of kitchen and bathroom furniture. And that is what we have done. <\/p>\n\n

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What has the experience of working together been like?<\/strong><\/p>\n\n

JUANA (PINO): At Pino, work and life go hand in hand because we are passionate about what we do and we are a family business. We have welcomed Fernando as another member of the team, become friends, and whenever we can, we have lunch together, whether in Villafranca de C\u00f3rdoba, Barcelona or somewhere in between. We have enjoyed the experience, learned a great deal and achieved our initial goals. We couldn\u2019t ask for more. <\/p>\n\n

FERNANDO (SALAS STUDIO): Being able to create anything you can imagine in such a direct way, being involved in the process\u2026 it\u2019s a dream come true. And doing it with a company that shares this vision of life, work and its role in society is a privilege. <\/p>\n","protected":false},"featured_media":4483,"template":"","meta":{"_acf_changed":false},"class_list":["post-4482","prensa","type-prensa","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/livingpino.com\/en\/wp-json\/wp\/v2\/prensa\/4482","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/livingpino.com\/en\/wp-json\/wp\/v2\/prensa"}],"about":[{"href":"https:\/\/livingpino.com\/en\/wp-json\/wp\/v2\/types\/prensa"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/livingpino.com\/en\/wp-json\/wp\/v2\/media\/4483"}],"wp:attachment":[{"href":"https:\/\/livingpino.com\/en\/wp-json\/wp\/v2\/media?parent=4482"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}