JUANA (PINO): It was clear to us that we wanted to focus on design as a value to make us different. We are manufacturers by heritage and tradition, so we have always been in contact with design, as in the end we offer a product that needs to be designed. Changes in the market forced us to rethink how we were doing things, to rethink our own activity and this led us to consider that we were not giving design the place it deserved in our company.

It is true that the dimensions of the challenge of integrating design as something intrinsic to the company and present in all areas, departments and production processes, are enormous. But it only took a few time adjustments to achieve the goal.

Now, we can say that we design kitchens as well as manufacturing them. And this value represents a huge difference that opens us up to new and, above all, stimulating projects and customers.

FERNANDO (SALAS STUDIO): At Salas Studio we are dedicated to our projects, where the main motivation in commissions is always to provide the best solution, with the commitment of the project fulfilling the fundamental duality of form and function, which continue to be the pillars of serious and responsible work. And there is also the addition of a global job of concept and updated aesthetics, fleeing from easy and passing trends.

Our greatest satisfaction is to see how our works remain valid over time and coherent with this work methodology. That is what design is for us.

JUANA (PINO): Before starting work on the new collection, we were already sure of our commitment as a company in relation to society, which is to make people’s lives better through our products and the spaces we create. A well-designed kitchen meets the needs of those who are going to use it better than one that is poorly designed. So at Pino we wanted to make kitchens with good design.

That is our view of the role of design and designers in society: to help in making a better world from the position of each one of us, as individuals, organisations and companies.

FERNANDO (SALAS STUDIO): In the end it is about filling people’s lives with quality environments with which they are able to identify, generating positive feelings.

FERNANDO (SALAS STUDIO): We work with the vision of a global project and obviously the kitchen is an indisputably vital part of the home. So is the bathroom, a space with very specific characteristics that make it a challenge. But now we have done precision work, almost like a surgeon, studying the kitchen and bathroom spaces, which are almost as complex or even more so than a comprehensive home project.

Working with Pino has been a transforming process, I think for both parties, and that means that the kitchen and bathroom have taken on a new dimension at Salas Studio. In our current residential projects, the treatment we are giving these spaces is already different, and we count on Pino as a partner to meet our new demands: more lively spaces, better integrated into the home, with good design and tailored to the needs of the people who will use them.

JUANA (PINO): I think they are very real kitchens and bathrooms. We wanted to show that quality design is not at odds with the actual spaces that anyone can have at home. Timeless are highly urban kitchens, designed for city flats and houses. Original is the proof that a classically inspired kitchen does not have to be vintage and can be perfectly contemporary. In loft with you has all the boldness we have added to this collection: very different spaces and proposals designed for a very modern use of space.

FERNANDO (SALAS STUDIO): We have taken great care to ensure that the design has identity but is timeless and sober. Creation is a work of removing, removing and removing. Cleaning everything that is accessory and keeping what is essential. This logic, which is very common in architecture, interior and industrial design projects, could also be applied to the design of kitchen and bathroom furniture. And that is what we have done.